Building CX culture – music
We began this series by sharing Wikipedia.com’s definition of culture:
the ideas, customs and social behaviour of a particular people or society.
From that definition we proffered that the elements of culture are: Leadership; Principles; Language; Customs; Dress; Music and Festivals…
So far, we have given brief insight into Leadership; Principles; Language; Customs and Dress. Now, let’s move on to MUSIC:
Music is an artistic expression of a culture’s language.
Music is creative language, communicating a message through the captivating power of tune, rhythm and prose.
Artists who create music are able to tell us the same thing over and over again without tiring us because of their creative play.
The most creative amongst them obtain the most time on the airwaves…
They no longer need to push their message, it spreads like wildfire because the market does the selling for them.
In no time, the song…the message is everywhere.
We can learn a thing or two from this. Culture always expresses itself through music because one of the major objectives of culture is to spread. Music is a good medium for spreading culture.
So, what can we learn from this?
I am not asking you to go to the studio and make a track about customer experience.
Well…you could do that – that would be great, but that’s not all there is about what I am communicating.
Coin your customer experience transformation message with creativity and it will spread throughout the entity the same way music does.